CHOOSE YOUR WHISKY / IWS

To meet the brief of Israeli Whisky Society (IWS) founder, Jonathan Ishai, we designed miniature 50 ml glass tasting bottles with austere CHOOSE YOUR WHISKY labeling coded in a selectively lacquered braille dot system. The labels, reminiscent of a laboratory or distillery, add a scientific element. A protective case, reflecting whisky’s worldwide prestige, holds five 50ml tasting bottles. The braille dots in various constellations feature in the Club’s advertising materials.